Community Manager

Partly responsible for the e-reputation of a brand, the community manager is an expert in social networks. It strives to create and manage a community of Internet users on the Web. To do this, he enriches the Facebook page and answers questions posted on the wall or on the brand's website, regularly publishes tweets or photos on Snapchat or Instagram. He must organize himself to publish content regularly on the different channels at his disposal. The community manager's objectives are to increase the notoriety of the brand or company he represents, to gain customers and to retain them. For this, all means are good: publication of videos, organization of photo competitions, games, events around a product... So much information that can be shared and enrich the community. He constantly monitors the networks to follow what is being said about the brand whose image he must defend at all costs. In the event of an attack or negative remarks, he must react and counteract very quickly to prevent the bad buzz from spreading. The enemy of the community manager? Trolls and haters who spread negative words and comments on social networks

Web designer

The web designer is responsible for designing and creating the visual identity of a website. He is involved in defining the specifications: tree structure, architecture and ergonomics of the site, interactivity, development of the graphic charter, scripting of animations, etc. He then creates the necessary graphic elements (illustrations, banners, Flash animations, etc.) to highlight the site and give it a visual identity. The web designer must master the numerous possibilities linked to interactivity, the role of which is preponderant in multimedia. He combines texts and images using his creativity to capture the attention of visitors. He creates web interfaces consistent with the content of the site (e-commerce, e-marketing, mini-event sites, etc.) and must adapt to the evolution of multimedia products (creation of sites for mobile phones, touchscreen tablets...).

Graphic designer

Posters, logos, packaging, websites... the graphic designer's imprint is everywhere: in the press, publishing, advertising, communication and design... His mission: to design a visual, combining meaning artistic with commercial and marketing issues. The graphic designer visually expresses a client's request, respecting specifications previously defined by the artistic director and the client. Beyond the aesthetic aspect, its proposals must convey the message formulated by the client in a relevant manner. This is followed by the creation of the graphic charter: choice of colors, words, font, etc. This image professional can intervene at the different stages of production: creation, execution, printing. In a small structure, versatility is essential. The graphic designer meets the clients, does the creation and also participates in the assembly of the page, the photoengraving, the digitization, the incorporation of texts and images... He controls and validates the different stages of the execution and also monitors printing. On the contrary, in a major advertising agency for example, the positions are more specialized: the graphic designer can do either creation or execution.